Bertolini and Figli: A Branding and Packaging Identity

Creating a Tangible Sign of Continuity

The uniqueness of the Bertolini and Figli branding and packaging lies in its tailor-made approach, reflecting the personality and history of the owners. Every detail expresses the values of their character and the company they have built. The design team, including Barbara Cesura, Giacomo Stefanelli, Stefano Giuseppe Dell'Orto, Marina Durante, and Annalisa Durante, worked closely with the Bertolini family to understand their characters and the relationships between each other, ensuring that the design truly represents their brand.

The realization of the Bertolini and Figli branding and packaging identity involved the use of advanced printing technology. The design was printed with six colors, along with a gold hot foil, on Fedrigoni Free Vellum 320g paper. This combination of materials and techniques resulted in a visually stunning and high-quality packaging solution.

The design expresses the values of the brand and the uniqueness of the product. On one hand, the brand represents the unity and direction of the Bertolini family towards a radiant future. On the other hand, it captures the naturalness, sweetness, and fragrance of the products, all made with expert hands. The Bertolini and Figli branding and packaging identity communicates the wealth of a united family that creates products with truly unique characteristics.

The Bertolini and Figli branding and packaging identity was recognized for its excellence and innovation, receiving the Iron A' Design Award in 2019. This prestigious award is given to well-designed, practical, and innovative creations that meet professional and industrial requirements. The Bertolini and Figli design stood out for its integration of industry best practices, competent technical characteristics, and its contribution to a better world.